Content Manager

Content Manager (Remote Work)

Department : Marketing

Work Shift : 8AM to 5PM PHtime

Role Overview :

The Content Manager plays a central role in planning, creating, and optimising content for our brand. Working across functions with Web, Brand, Nutrition, Regulatory, and E‑Commerce teams, you will own the entire content lifecycle—from setting the strategy through production to distribution and performance analysis. Your work will ensure that our messages are accurate, engaging, and compliant, reaching pet parents and industry partners through the right channels and formats, including our own websites, online marketplaces, and influencer networks.

Key Responsibilities :

Plan and Define Content Direction :

• Identify and map out key audience groups (pet owners, veterinarians, breeders, shelters, retailers, influencers) and understand their needs.
• Set the editorial agenda by defining core themes—such as nutrition education, brand stories, product guides and community features—that support business goals.
• Seek out and develop relationships with credible partners (vets, nutritionists, influencers, e‑commerce partners) who can lend authority and broaden reach.
• Stay on top of industry and consumer trends to spot timely topics and adjust plans accordingly.

Research, Ideate and Draft :

Ensure Quality and Accuracy :

Adapt and Distribute Across Channels :

Measure Performance and Continuously Improve :

Key Skills & Requirements :