PPC Ads Manager

Introduction : We are seeking a skilled and experienced PPC Ads Manager to join our team. This full-time role involves managing multiple Google Ads accounts for various clients, focusing on optimizing ad spend to drive conversions, enhance brand visibility, and achieve high ROI.

Tasks :

• Manage multiple Google Ads accounts for various clients.
• Handle all aspects of Google Ads : setup, keyword research, ad creation, campaign management, performance tracking, and reporting.
• Create custom performance reports and weekly recap emails on KPIs.
• Provide 24 / 7 access to the reporting platform and ensure timely email responses (1-day SLA).
• Conduct account audits, develop account structures, analyze historical performance, and create buyer personas.
• Perform comprehensive keyword research for each location / service.
• Create compelling ad copy and extensions.
• Run A / B testing for ads and landing pages.
• Implement advanced bidding strategies, monitor performance, and adjust bids.
• Manage search campaigns (brand, competitive, categorical).
• Handle shopping ads, including Google Merchant Center setup and optimization.
• Oversee YouTube audience targeting and content ads (client-provided content).
• Manage display, remarketing, and audience targeting ads.
• Set up and optimize Google Local Services Ads to generate qualified leads.
• Manage conversion tracking and provide weekly performance updates.
• Deliver monthly and quarterly performance summaries, budget analysis, and strategy updates.

Qualifications :

Soft Skills :