Overview
We are seeking a Marketing Manager / Director to lead and execute the marketing strategy for our crypto casino projects. You will be responsible for managing the full marketing funnel — from acquisition to retention — across all key channels including paid ads, affiliates, content, and CRM. This role requires strong leadership skills, a proven track record in the iGaming industry, and experience managing remote teams while optimizing for ROI in a fast-paced, data-driven environment.
Responsibilities
- Develop and implement a comprehensive marketing strategy for user acquisition and retention
- Oversee and manage paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives
- Lead and coordinate a remote marketing team, ensuring smooth collaboration and high performance
- Monitor KPIs and ROI across all marketing channels and adjust strategies accordingly
- Collaborate with product, design, and analytics teams to align campaigns with business goals
- Research market trends and competitors to identify new growth opportunities
- Manage budgets efficiently and ensure optimal resource allocation
- Report on performance and present actionable insights to leadership
- Ensure compliance with crypto and iGaming marketing regulations
Requirements
3+ years of experience in marketing management in the crypto or iGaming industryStrong leadership and remote team management experienceProficiency in marketing analytics and tools (Google Analytics, CRM systems, affiliate platforms)Understanding of acquisition funnels, retention strategies, and ROI optimizationExcellent communication, project management, and decision-making skillsFluent in English; additional languages are a plusNice-to-Have
Experience in performance marketing (Meta, Google, TikTok, native ads)Affiliate network management experienceFamiliarity with compliance requirements in the US marketBenefits
Competitive salary with room for growthFull ownership of marketing strategy across multiple high-growth crypto casino projectsWork with an international, remote-first teamOpportunity to scale campaigns with high budgets and measurable impactFast-paced environment with autonomy and decision-making authoritySeniority level
DirectorEmployment type
Full-timeJob function
MarketingIndustries
IT Services and IT Consulting#J-18808-Ljbffr