Director of Systems

The Director of Systems leads the vision, strategy, and execution of ALH’s commercial technology ecosystem covering all systems that enable efficient distribution, marketing, reservations, sales, and guest engagement across the group.

This role ensures that ALH’s systems evolve in step with business needs integrating owned, built, and purchased platforms into a cohesive, future‑ready architecture that supports data integrity, commercial performance, and seamless guest experiences. The Director will define and implement a multi‑year systems roadmap, identifying technologies that empower Commercial, Marketing, and Reservations teams to make smarter, faster, and more informed decisions.

Balancing strategic foresight with operational leadership, the Director of Systems will collaborate closely with Revenue & Data, Sales & Reservations, Marketing, and IT to ensure technology directly advances ALH’s commercial and customer goals. This leader will also champion digital transformation reimagining processes, improving workflows, and enabling innovation across the business.

Key Responsibilities

• Develop and lead a long‑term systems roadmap that balances near‑term improvements with sustainable, scalable growth.
• Translate commercial and marketing strategies into technology plans that enhance pricing, personalization, loyalty, and guest journey management.
• Develop an ecosystem strategy that integrates owned, built, and purchased systems—leveraging the strengths of each while avoiding redundancy and dependency risks.
• Define principles for when to build versus buy, ensuring interoperability, efficiency, and long‑term ROI.
• Evaluate emerging technologies and vendors to ensure ALH stays ahead of hospitality and commercial tech trends.
• Build business cases for new solutions and lead the prioritization of system investments across the group.

Technology Governance & Optimization

Implementation, Enablement & Performance

Collaboration & Business Partnership

Performance Monitoring & Continuous Improvement

Qualifications

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