Social Media Marketing & Lead Gen Specialist

Job Description

This is a remote position.

40 hours a week

M - F, 9 am - 6 pm, PST includes 1 hr unpaid break

Overview

We are seeking a Social Media Marketing & Lead Generation Specialist to manage and grow multiple brands under one creative direction. This role combines content strategy, digital storytelling, and lead generation, with a focus on building brand awareness, driving engagement, and converting followers into qualified leads.

The ideal candidate is a creative, strategic thinker and proactive executor — someone who can write, design, and analyze while optimizing content performance for measurable growth.

Key Responsibilities

Content Creation & Strategy

Plan, create, and schedule original content (posts, videos, carousels, captions, hashtags) across LinkedIn, Instagram, TikTok, YouTube, and Facebook.

Maintain distinct brand voices and aesthetics for each brand while ensuring consistent messaging.

Write compelling copy and design engaging visuals using tools like Canva, Adobe Suite, or AI-assisted platforms (ChatGPT, Pictory, OpusClip).

Repurpose existing assets (images, videos, blogs) to create fresh, platform-optimized content.

Develop and maintain monthly content calendars aligned with campaign goals and brand initiatives.

Provide creative and strategic input on personal and corporate brand positioning.

Community Engagement

Engage authentically with followers — responding to comments, DMs, and mentions to foster trust and loyalty.

Identify opportunities for influencer collaborations or brand partnerships that align with company values.

Analytics & Reporting

Track and analyze performance metrics using Meta Business Suite, Metricool, Later, or HubSpot.

Deliver monthly reports with key insights, performance summaries, and growth recommendations.

Stay updated on algorithm changes, AI tools, and social media trends — applying best practices proactively.

Lead Generation & Growth (Highly Preferred)

Design and implement organic and paid campaigns on LinkedIn, Meta, and TikTok focused on lead capture and nurturing.

Manage CRM and lead funnels, tracking prospect progress from awareness to conversion.

Build and maintain segmented lead lists, and assist with outbound messaging or email drip campaigns.

Support newsletter growth and collaborate on call-to-action strategies that drive sign-ups, consultations, or purchases.

Scope of Work

End-to-end social media management : strategy, creation, posting, and engagement

Multi-platform oversight with emphasis on LinkedIn, Instagram, and TikTok

Manage both personal and corporate brand accounts under a unified creative strategy

Fully remote role — requires a reliable internet connection and secure workspace

Monthly billing cycle with a 90-day replacement guarantee

Direct posting and engagement access to client social media accounts

Requirements

Proven experience managing LinkedIn, Instagram, and TikTok accounts

Strong video editing skills - portfolio required

Strong creative storytelling and visual design skills

Proficiency in AI tools and traditional content creation

Strong understanding of audience targeting, engagement, and social media analytics

Experience using Canva, Adobe Suite, or similar tools for branded graphics and videos

Comfortable editing short-form video content

Familiarity with SEO and YouTube optimization

Experience with CRM tools (GoHighLevel or equivalent) or ability to learn quickly

Excellent communication and time management skills

Ability to work independently, handle multiple projects, and meet deadlines in a fast-paced environment

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring

ZR_29013_JOB

Requirements

Advanced proficiency in QuickBooks Online HR experience with an AU-based client / company Strong understanding of Australian bookkeeping practices, including BAS Excellent communication and documentation skills Detail-oriented, self-managed, and highly organized Ability to proactively identify and solve problems Previous experience supporting trade businesses is a strong advantage Independent Contractor Perks Permanent remote role with a collaborative team culture Opportunity to make a meaningful impact on business growth and stability Access to backup support and documented processes for smooth operations Be part of a company that values proactive communication and reliability Immediate hiring ZR_24527_JOB