This job offer is not available in your country.

Senior Paid Media Specialist

Cobden & Carter InternationalMakati, Metro Manila, Philippines

2 days ago

Job type

Quick Apply

Job description

Summary :

A leading software company, specializing in data management and data governance solutions, is seeking a highly skilled Senior Paid Media Specialist with expertise in Google and Bing Ads, as well as experience with LinkedIn, Reddit, and Twitter ads, to join its dynamic team.

Responsibilities :

Develop, implement, and manage paid media campaigns across Google Ads and Bing Ads platforms as well as on B2B / B2C social media such as LinkedIn, Meta, etc.
Account Based Marketing (ABM)
Collaborate with regional and global teams and internal stakeholders regarding campaign details, requirements and results.
Create and optimize ad campaigns on LinkedIn, Reddit, and Twitter to drive engagement and conversions
Conduct keyword research, ad copywriting, and A / B testing to maximize campaign performance
Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders
Manage budgets and bids to ensure efficient allocation of resources and achievement of ROI targets
Stay updated with the latest trends and best practices in paid media and search engine marketing
Collaborate with cross-functional teams to align paid media strategies with overall marketing goals
Utilize industry tools and platforms to enhance campaign effectiveness and efficiency

Qualifications :

At least 5 years of experience in paid media, with a strong focus on Google and Bing Ads

Experience in dealing with global teams is a big plus

Combined experience in B2B and B2C marketing; SaaS marketing experience is a big plus

Proven experience with Google, Bing, LinkedIn, Meta, Reddit, Twitter, and other social ads

In-depth knowledge of paid media best practices and industry tools

Strong analytical skills and the ability to interpret data to make informed decisions

Advanced ad campaign optimization skills

Excellent communication and reporting skills

Ability to manage multiple campaigns and projects simultaneously

Google Analytics 4 certification is a plus

Familiarity with ABM tools such as 6Sense is a big plus

Knowledge of other languages (FR / DE / CN) is a plus

Work Setup : Hybrid (3 days onsite)

Schedule : Shifting / Mid-Shift (2 : 00-11 : 00 PM)

Location : Makati City

By applying, you give consent to collect, store, and / or process personal and / or sensitive information for recruitment and employment, may it be internal to Cobden & Carter International and / or to its clients.

Create a job alert for this search

Paid Media Specialist • Makati, Metro Manila, Philippines