Senior Paid Media Specialist

Summary :

A leading software company, specializing in data management and data governance solutions, is seeking a highly skilled Senior Paid Media Specialist with expertise in Google and Bing Ads, as well as experience with LinkedIn, Reddit, and Twitter ads, to join its dynamic team.

Responsibilities :

• Develop, implement, and manage paid media campaigns across Google Ads and Bing Ads platforms as well as on B2B / B2C social media such as LinkedIn, Meta, etc.
• Account Based Marketing (ABM)
• Collaborate with regional and global teams and internal stakeholders regarding campaign details, requirements and results.
• Create and optimize ad campaigns on LinkedIn, Reddit, and Twitter to drive engagement and conversions
• Conduct keyword research, ad copywriting, and A / B testing to maximize campaign performance
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders
• Manage budgets and bids to ensure efficient allocation of resources and achievement of ROI targets
• Stay updated with the latest trends and best practices in paid media and search engine marketing
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals
• Utilize industry tools and platforms to enhance campaign effectiveness and efficiency

Qualifications :

Work Setup : Hybrid (3 days onsite)

Schedule : Shifting / Mid-Shift (2 : 00-11 : 00 PM)

Location : Makati City

By applying, you give consent to collect, store, and / or process personal and / or sensitive information for recruitment and employment, may it be internal to Cobden & Carter International and / or to its clients.