Digital Marketing Specialist - Growth

Position Overview

The Digital Marketing Specialist - Growth executes and optimizes digital campaigns that attract, nurture, and convert clients. Using Go High Level, this role builds workflows, manages email and SMS campaigns, and analyzes performance data to enhance client journey touchpoints. Working closely with the Growth Marketing Director, copywriter, and design team, the specialist ensures campaigns are engaging, on-brand, and results-driven.

Key Responsibilities

1. Workflow Creation

Develop automated workflows and sequences in Go High Level to nurture leads and strengthen client journey touchpoints.

Ensure follow-up communications are timely, consistent, and aligned with marketing strategy.

Continuously improve automation based on performance data and client feedback.

2. Content Implementation

Collaborate with the copywriter and design team to upload, format, and optimize client-facing content for emails, funnels, and landing pages.

Ensure campaigns are visually appealing, on-brand, and technically accurate.

Maintain content libraries and update assets to reflect new campaigns.

3. Campaign Execution

Build, launch, and manage client-facing email and SMS campaigns in Go High Level.

Monitor campaign delivery, ensuring accuracy and timeliness.

Support the rollout of multi-channel campaigns in coordination with the Growth Marketing Director.

4. Optimization & Testing

Conduct A / B tests on subject lines, templates, landing pages, and funnel structures.

Identify and scale winning strategies to improve open rates, click-through rates, and conversions.

Document testing insights for continuous campaign improvement.

5. Analytics & Reporting

Track campaign performance using Go High Level dashboards and analytics tools.

Generate weekly reports highlighting engagement, conversion rates, and ROI.

Present actionable insights to leadership for campaign refinements.

GENERAL REQUIREMENTS :

Good command of the English language

Must be 18 years of age and above

A headset with a noise-canceling feature and a high-definition webcam

DEVICE SPECIFICATIONS :

Intel core i3 (6th to 12th gen), i5, i7, or AMD equivalent is highly required

Windows or Mac is acceptable

At least 8GB of RAM with 60 GB of free hard disk space available

NETWORK REQUIREMENTS :

10 Mbps DSL or Fiber Internet connection (USB sticks, signal-based, and wireless connections are not allowed)

BENEFITS :

Legit Work from Home - Avoid the hassle of traffic

No experience is required - Fresh Graduates, Students, and undergraduates are accepted

Job Security and Stability

Potential Income up to $1500 per month

Training is provided with an Allowance

Personal and Career Growth - Self-development and Promotion

Great Team Culture - Core Values : Relationship, Growth, Fun, and Abundance

In-house Assistance

PTO Provided

Profit Share - Retirement Plan

Chance of an all-expense-paid trip to the US

Birthday and Anniversary Treats

Wedding Gifts

Newborn Gifts

Foodpanda Discount