Consumer Connection and Insights Manager
WHAT WE ARE LOOKING FOR :
- Keen observer, trend watcher, creative, group facilitator, insight activator, with background in psychology, marketing and / or anthropology.
- Exposure to research, advertising, and media agencies / third party providers is a must.
- Must be good with research, data, and numbers.
- Exemplary communication skills, both written and verbal English, is a must.
- Candidate must be okay with our current work set-up (4D WOS, 1D WFH)
JOB OBJECTIVE :
To provide Marketing and R&D with market, product, consumer data and insights for planning and strategic innovation, renovation issues.DUTIES AND RESPONSIBILITIES :
Aids category and brand teams develop and execute an appropriate research program and design against the objectives of their innovation and communication projects.Develops a strategic understanding plan to aid in the selection of the marketing strategy, ie. positioning and segmentation, insighting, etc.Serves as central point of contact and advisor on the research needs of the company.Coordinates with research agencies in developing and designing consumer, product, and communication research.Negotiates with the research agencies on project design and costs.Ensures quality interpretation of research findings and synthesizes it in an executive summary.Aids in the competency development of the marketing team in insight mining and consumer researchRuns backyard consumer research (if needed) such as home visits and focus groups.Manages Research BudgetAs part of MLT, models good governance for the department.As part of MLT, builds systems, process, culture & talent in marketing and co-leads.cross functional improvements if necessary.
12. As part of MLT, shapes the future of the marketing organization.
13. As part of MLT, delivers NPS, GM, TR, MWB and Workplan.
EDUCATIONAL BACKGROUND :
Bachelor’s degree in business, psychology, or related discipline. UP, DLSU or ADMU graduate
preferred. An advantage if with MBA units.
WORK EXPERIENCE :
Collectively 5 years’ experience in corporate / market research, ideally from a consumer goods company. A multinational experience combined with a Filipino company is an advantage, however, not required. Experience in related disciplines such as CMI Trade Marketing / Sales are valued, but not required.
MANDATORY SKILLS :
Key involvement in business analysis, marketing plan development, and cross-functional project managementSkilled and experienced in Financial Management – able to read and manage brand P&L and suggest optimization.Demand Management – able to create forecasts and marketing assumptions as input to forecasting process.Strong leadership skills.Creative problem solver, ability to see several alternative solutions to a problem at the same time.Strong project management skills; can orchestrate several “balls” in the air at once.Exceptional follow-through and execution capabilities, solid project-coordinating abilitiesDESIRED SKILLS :
CONSUMER UNDERSTANDING : Getting to the heart of consumer behavior by translating data into stories.CHANNEL UNDERSTANDING & MAXIMIZATION : Understanding nuisances of each data, to mine the best insights and strategy.OUT-OF-THE-BOX THINKING : Demonstrating creativity and ingenuity to keep ahead of the curve and drive business growth into the future.