Digital Marketing

W are seeking a dynamic and results-driven Digital Marketing specialist to join our innovative team. In this role, you will play a pivotal part in shaping our online presence and driving our marketing initiatives. As a key member of the marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that engage our target audience and elevate our brand visibility. You will leverage a variety of digital channels, including social media, email marketing, content marketing, and search engine optimization (SEO), to create compelling campaigns that resonate with our clients and partners. Your analytical skills will be put to the test as you utilize data to measure the effectiveness of campaigns, identify opportunities for improvement, and optimize performance. Collaboration will be essential as you work closely with cross-functional teams, including product development and sales, to ensure alignment of marketing goals. In addition, you will stay abreast of the latest trends and technologies in digital marketing to keep OPKO at the forefront of the industry. If you are passionate about digital marketing and eager to make a significant impact, we want to hear from you!

Responsibilities

• Develop and implement digital marketing strategies that align with business goals.
• Manage and optimize content across various digital channels, including website, blog, and social media.
• Analyze website traffic and user engagement data to improve content and campaigns.
• Create and execute targeted email marketing campaigns to nurture leads and retain customers.
• Collaborate with design and content teams to produce high-quality marketing materials.
• Monitor and manage social media platforms to build brand awareness and engage with the audience.
• Conduct keyword research and implement SEO best practices to enhance organic search visibility.

Requirements