Product Marketing Head

Professional Experience

Minimum of 10 years of progressive experience in product marketing or category management, preferably in HVAC, appliances, or consumer electronics

At least 3–5 years in a leadership or team management role

Proven track record of launching, managing, and growing product lines with measurable business impact

Strong background in cross-functional collaboration and stakeholder engagement

Experience in both upstream (strategy, R&D, roadmap) and downstream (GTM, campaigns, sales enablement) marketing

Functional Competencies

Strategic product planning and lifecycle management

Team leadership and people development

Market segmentation and value proposition design

Portfolio management and rationalization

Product messaging and sales enablement

Cross-functional and commercial alignment

Business acumen and decision-making

Technical Skills

Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel)

Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot)

Experience with marketing research tools and methodologies

Comfortable working with engineering or technical teams in translating features to benefits

Systems & Applications

Graphic Design / Media Tools

MS Office

Marketing Platforms

Key Responsibilities

Product Strategy and Portfolio Management

Lead the overall product marketing strategy for HVAC and WRAC, including product roadmaps, value propositions, and lifecycle plans

Evaluate and optimize the product portfolio based on performance, market demand, and profitability

Guide pricing strategy, product differentiation, and positioning across segments and channels

Go-To-Market Strategy and Execution

Oversee the creation and execution of go-to-market strategies for new product launches, refreshes, and category campaigns

Coordinate across departments to align product availability, pricing, promotions, and communications

Approve key GTM elements : launch timeline, messaging, collateral, and channel rollout plans

Market Intelligence and Commercial Insight

Lead efforts in market trend monitoring, customer behavior research, and competitive analysis

Translate insights into strategic opportunities and product planning inputs

Present findings and strategic recommendations to executive leadership

Business Performance Tracking and Optimization

Oversee product performance through key metrics such as sell-in / sell-out, market share, margin, and customer feedback

Identify gaps and opportunities in product execution, pricing, or messaging

Adjust plans based on performance trends and business goals

Cross-functional Leadership and Alignment

Act as the primary liaison between Product Marketing and functions such as R&D, Sales, Brand, and Supply Chain

Champion cross-functional planning, alignment, and prioritization

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