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MarOps Consultant & Go-To-Market Engineer

MarOps Consultant & Go-To-Market Engineer

BruntWorkMetro Manila, 00, ph
18 hours ago
Job type
  • Quick Apply
Job description

Job Description

This is a remote position.

Job Highlights

Contract : independent Contractor

Schedule : 9 AM to 1 PM Monday to Friday Sydney time.

Overview

This role sits at the intersection of marketing operations, revenue operations, and data engineering. You will build, maintain, and optimize the technical systems that support go-to-market activities—from lead capture and nurturing to conversion tracking and customer lifecycle automation.

Approximately 70% of the role focuses on Marketing Operations (MarOps), and 30% on broader Go-To-Market Engineering initiatives. This is ideal for someone who enjoys solving complex integration challenges, automating workflows, and enabling commercial teams with reliable data.

Key Responsibilities

Marketing Operations (70%)

Customer Data Platforms & Tag Management

  • Implement and manage Segment CDP across client environments
  • Build and maintain data flows between websites, apps, backend systems, and marketing / analytics platforms
  • Create tracking plans, event taxonomies, and data governance frameworks
  • Configure Google Tag Manager (client-side) and server-side GTM (sGTM)
  • Set up pixels, tags, and conversion tracking for advertising platforms
  • Configure analytics tools like GA4 and Mixpanel

MarTech Integrations & Automation

  • Integrate marketing automation platforms (e.g., HubSpot, Customer.io, Braze)
  • Build automated lifecycle campaigns, lead scoring, and segmentation
  • Implement attribution models
  • Set up data syncs between marketing tools, CRMs, and data warehouses
  • Ensure privacy compliance (GDPR, CCPA)
  • Create technical documentation
  • Analytics & Reporting

  • Build dashboards in Looker Studio, Tableau, or similar
  • Implement conversion tracking and funnel analytics
  • Troubleshoot tracking issues across web, mobile, and backend systems
  • Audit and improve data quality
  • Go-To-Market Engineering (30%)

    Revenue Operations & Automation

  • Build workflows connecting marketing, sales, and product data
  • Create lead routing and enrichment automations using tools like Zapier or Make
  • Implement product-led growth (PLG) data infrastructure
  • Set up real-time alerts and signals for sales and CS teams
  • Support sales with data-driven dashboards
  • Cross-Functional System Building

  • Work with engineering teams on backend event tracking
  • Translate business requirements into technical solutions
  • Build prototypes for new GTM initiatives
  • Contribute to internal tools and reusable components
  • Technical Enablement

  • Provide technical consultation on MarTech architecture
  • Deliver training and documentation
  • Communicate progress and recommendations to stakeholders
  • Support pre-sales technical scoping
  • Key Performance Indicators

  • Quality and reliability of implementations
  • On-time project delivery
  • Stakeholder satisfaction
  • Reduction in post-launch issues
  • Contribution to revenue-impacting GTM initiatives
  • Quality of documentation and knowledge transfer
  • Requirements

    Technical Must-Haves

  • 2+ years hands-on experience with Segment CDP
  • Advanced proficiency in Google Tag Manager and server-side GTM
  • Strong understanding of event tracking, data layers, and tracking plans
  • Experience with marketing automation systems (HubSpot, Customer.io, Braze)
  • Core Skills

  • Solid understanding of web technologies (HTTP, APIs, webhooks, JSON)
  • Experience with analytics platforms and advertising pixels
  • Strong troubleshooting skills across multiple systems
  • Excellent communication and documentation skills
  • Ability to manage multiple client projects
  • Nice-to-Have Experience

  • JavaScript for custom tagging or data layer work
  • Familiarity with data warehouses and reverse ETL tools
  • CRM experience (Salesforce, HubSpot CRM)
  • Understanding of attribution models
  • Exposure to AI-driven GTM automation tools
  • Experience configuring server-side GTM infrastructure
  • Experience in consulting, agency, or startup environments
  • Background working with SaaS, eCommerce, or B2B companies
  • Benefits

    Independent Contractor Perks :

  • Permanent work from home
  • Immediate hiring
  • Steady freelance job
  • Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

    ZR_29679_JOB

    Requirements

    Technical Must-Haves : 2+ years hands-on experience with Segment CDP Advanced proficiency in Google Tag Manager and server-side GTM Strong understanding of event tracking, data layers, and tracking plans Experience with marketing automation systems (HubSpot, Customer.io, Braze) Core Skills : Solid understanding of web technologies (HTTP, APIs, webhooks, JSON) Experience with analytics platforms and advertising pixels Strong troubleshooting skills across multiple systems Excellent communication and documentation skills Ability to manage multiple client projects Nice-to-Have Experience : JavaScript for custom tagging or data layer work Familiarity with data warehouses and reverse ETL tools CRM experience (Salesforce, HubSpot CRM) Understanding of attribution models Exposure to AI-driven GTM automation tools Experience configuring server-side GTM infrastructure Experience in consulting, agency, or startup environments Background working with SaaS, eCommerce, or B2B companies

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