Job Description
This is a remote position.
Job Highlights
Contract : independent Contractor
Schedule : 9 AM to 1 PM Monday to Friday Sydney time.
Overview
This role sits at the intersection of marketing operations, revenue operations, and data engineering. You will build, maintain, and optimize the technical systems that support go-to-market activities—from lead capture and nurturing to conversion tracking and customer lifecycle automation.
Approximately 70% of the role focuses on Marketing Operations (MarOps), and 30% on broader Go-To-Market Engineering initiatives. This is ideal for someone who enjoys solving complex integration challenges, automating workflows, and enabling commercial teams with reliable data.
Key Responsibilities
Marketing Operations (70%)
Customer Data Platforms & Tag Management
- Implement and manage Segment CDP across client environments
- Build and maintain data flows between websites, apps, backend systems, and marketing / analytics platforms
- Create tracking plans, event taxonomies, and data governance frameworks
- Configure Google Tag Manager (client-side) and server-side GTM (sGTM)
- Set up pixels, tags, and conversion tracking for advertising platforms
- Configure analytics tools like GA4 and Mixpanel
MarTech Integrations & Automation
Integrate marketing automation platforms (e.g., HubSpot, Customer.io, Braze)Build automated lifecycle campaigns, lead scoring, and segmentationImplement attribution modelsSet up data syncs between marketing tools, CRMs, and data warehousesEnsure privacy compliance (GDPR, CCPA)Create technical documentationAnalytics & Reporting
Build dashboards in Looker Studio, Tableau, or similarImplement conversion tracking and funnel analyticsTroubleshoot tracking issues across web, mobile, and backend systemsAudit and improve data qualityGo-To-Market Engineering (30%)
Revenue Operations & Automation
Build workflows connecting marketing, sales, and product dataCreate lead routing and enrichment automations using tools like Zapier or MakeImplement product-led growth (PLG) data infrastructureSet up real-time alerts and signals for sales and CS teamsSupport sales with data-driven dashboardsCross-Functional System Building
Work with engineering teams on backend event trackingTranslate business requirements into technical solutionsBuild prototypes for new GTM initiativesContribute to internal tools and reusable componentsTechnical Enablement
Provide technical consultation on MarTech architectureDeliver training and documentationCommunicate progress and recommendations to stakeholdersSupport pre-sales technical scopingKey Performance Indicators
Quality and reliability of implementationsOn-time project deliveryStakeholder satisfactionReduction in post-launch issuesContribution to revenue-impacting GTM initiativesQuality of documentation and knowledge transferRequirements
Technical Must-Haves
2+ years hands-on experience with Segment CDPAdvanced proficiency in Google Tag Manager and server-side GTMStrong understanding of event tracking, data layers, and tracking plansExperience with marketing automation systems (HubSpot, Customer.io, Braze)Core Skills
Solid understanding of web technologies (HTTP, APIs, webhooks, JSON)Experience with analytics platforms and advertising pixelsStrong troubleshooting skills across multiple systemsExcellent communication and documentation skillsAbility to manage multiple client projectsNice-to-Have Experience
JavaScript for custom tagging or data layer workFamiliarity with data warehouses and reverse ETL toolsCRM experience (Salesforce, HubSpot CRM)Understanding of attribution modelsExposure to AI-driven GTM automation toolsExperience configuring server-side GTM infrastructureExperience in consulting, agency, or startup environmentsBackground working with SaaS, eCommerce, or B2B companiesBenefits
Independent Contractor Perks :
Permanent work from homeImmediate hiringSteady freelance jobPlease note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_29679_JOB
Requirements
Technical Must-Haves : 2+ years hands-on experience with Segment CDP Advanced proficiency in Google Tag Manager and server-side GTM Strong understanding of event tracking, data layers, and tracking plans Experience with marketing automation systems (HubSpot, Customer.io, Braze) Core Skills : Solid understanding of web technologies (HTTP, APIs, webhooks, JSON) Experience with analytics platforms and advertising pixels Strong troubleshooting skills across multiple systems Excellent communication and documentation skills Ability to manage multiple client projects Nice-to-Have Experience : JavaScript for custom tagging or data layer work Familiarity with data warehouses and reverse ETL tools CRM experience (Salesforce, HubSpot CRM) Understanding of attribution models Exposure to AI-driven GTM automation tools Experience configuring server-side GTM infrastructure Experience in consulting, agency, or startup environments Background working with SaaS, eCommerce, or B2B companies