Marketing Email & Automation Specialist

Job Description

This is a remote position.

Schedule : Monday to Friday, 4 hours per day (flexible within 9 : 00 AM – 5 : 00 PM AEST)

Total weekly hours : 20 hours

Join a rapidly growing, tech-driven international fitness coaching company revolutionizing how people achieve their health and wellness goals. Their global platform empowers fitness enthusiasts through innovative digital solutions — including a cutting-edge e-commerce platform and an upcoming mobile app. They’re not just another fitness brand — they’re building a worldwide community dedicated to transforming lives through accessible, professional fitness coaching.

Our client is seeking a Marketing Email & Automation Specialist skilled in building and optimizing email campaigns, automated flows, and chat-based sales sequences that convert. You’ll play a key role in executing high-performing marketing automations across email and chat platforms — ensuring the brand voice, audience engagement, and campaign results align with company growth goals.

Responsibilities

Email Campaigns & Automations

Build, test, and deploy marketing emails and automated flows (welcome, nurture, abandoned cart, retention, etc.)

Create segmentation and personalization strategies to improve deliverability and engagement

Execute and optimize lead nurture sequences, promotional broadcasts, and re-engagement campaigns

Conduct A / B testing on subject lines, send times, and creatives to maximize performance

Manage and maintain email databases, tags, and lists for accuracy and compliance

Chat Marketing & ManyChat Flows

Design, build, and optimize ManyChat flows for sales, lead generation, and customer retention

Implement chat-based automations aligned with campaigns and launches

Monitor key performance metrics (CTR, conversion rates) and refine flows accordingly

Collaborate with marketing and CX teams to ensure consistent brand tone and messaging

Marketing Operations Support

Manage marketing calendars, timelines, and content assets

Implement cross-channel automation between email, chat, and social platforms (using Zapier or Make)

Conduct QA testing across devices and browsers before launch

Track, analyze, and report on campaign performance metrics

Requirements

2–3 years of experience in email marketing, automation, and CRM management

Proficiency in platforms such as Klaviyo, ActiveCampaign, or HubSpot

Hands-on experience with automations, flows, and audience segmentation

Familiarity with ManyChat or similar chat marketing tools

Excellent written communication and attention to detail

Strong organizational skills and ability to manage multiple projects

Comfortable using Google Workspace and project management tools (ClickUp, Asana, Sheets, etc.)

Nice to Have

Experience using AI tools (e.g., ChatGPT, Grammarly) for content enhancement

Knowledge of automation tools like Zapier, Loom, or Notion

Basic design / editing skills in Canva or Figma

Experience with customer support tools (HelpScout, Gorgias, or Zendesk)

Independent Contractor Perks

HMO coverage (available in eligible locations)

Permanent work-from-home setup

Immediate hiring

ZR_29364_JOB

Requirements

2–3 years of experience in email marketing, automation, and CRM management Proficiency in platforms such as Klaviyo, ActiveCampaign, or HubSpot Hands-on experience with automations, flows, and audience segmentation Familiarity with ManyChat or similar chat marketing tools Excellent written communication and attention to detail Strong organizational skills and ability to manage multiple projects Comfortable using Google Workspace and project management tools (ClickUp, Asana, Sheets, etc.) Experience using AI tools (e.g., ChatGPT, Grammarly) for content enhancement Knowledge of automation tools like Zapier, Loom, or Notion Basic design / editing skills in Canva or Figma Experience with customer support tools (HelpScout, Gorgias, or Zendesk)