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Head of Digital Marketing- Remote PH
Curran Daly & AssociatesCebu City, Central Visayas, Philippines6 days ago
Job description7+ years of marketing experience in healthcare, SaaS, staffing, or related industries. Proven track record of digital lead generation and demand generation success. Expertise with HubSpot CRM and marketing automation (mandatory). Strong understanding of SEO / SEM, paid media, content marketing, and analytics. Experience enabling sales teams with tools, playbooks, and messaging. Analytical mindset with the ability to build data-driven campaigns and reports. Excellent written and verbal communication skills. Growth-oriented, entrepreneurial mindset; thrives in a fast-paced, scaling environment.
Key Responsibilities
- Digital Marketing & Demand Generation
- Develop and execute integrated digital campaigns (SEO, SEM, paid social, content marketing, webinars, and email nurture programs).
- Build and optimize lead generation funnels to consistently deliver qualified sales opportunities.
- Manage website strategy and content to maximize inbound lead capture.
- CRM & Marketing Automation (HubSpot)
- Own and optimize HubSpot CRM and marketing automation workflows.
- Drive segmentation, lead scoring, and nurture workflows to improve conversion rates.
- Implement reporting dashboards for marketing performance and ROI.
- Sales Enablement
- Partner with the sales team to deliver tools, collateral, and playbooks that accelerate deal velocity.
- Develop case studies, presentations, and competitive positioning assets.
- Equip sales with insights from marketing campaigns and buyer behavior.
- Brand & Thought Leadership
- Elevate the company\'s market presence with messaging across digital, conferences, and industry partnerships.
- Drive thought leadership through whitepapers, webinars, and healthcare-specific content campaigns.
- Monitor competitor activity and market trends to inform strategy.
Qualifications
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Head Marketing • Cebu City, Central Visayas, Philippines
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