Strategic Marketing Lead - (ZR_28245_JOB)

Job Description

This is a remote position.

Strategic Marketing Lead

Work Schedule :   Monday through Friday, 9 : 00 AM to 6 : 00 PM Pacific Time (40 hours per week, 8 hours per day plus a 1-hour unpaid break).

About the Role

We’re looking for an experienced and driven Strategic Marketing Lead to join our team and play a key role in shaping and optimizing our digital marketing efforts. This is a strategic leadership role requiring both big-picture thinking and hands-on execution. You’ll oversee a team of digital marketing specialists, lead client communications, and develop data-driven strategies to improve performance and ROI across digital channels.

Key Responsibilities

• Lead, mentor, and manage a team of digital marketing specialists across various platforms (e.g., Google Ads, Meta, SEO, Email, etc.)
• Develop and implement strategic marketing plans to optimize digital spend and drive growth
• Build and analyze performance reports to identify trends, opportunities, and areas for improvement
• Present findings, strategies, and recommendations to internal stakeholders and clients
• Act as the primary point of contact for key clients, ensuring clear communication and strong relationships
• Monitor KPIs, campaign pacing, and budget allocation to ensure optimal results
• Stay updated on the latest digital marketing trends, tools, and best practices
• Collaborate cross-functionally with content, design, and product teams to align messaging and execution.

Requirements

Preferred Qualifications (Nice to Have)

Independent Contractor Perks

ZR_28245_JOB

Benefits

Independent Contractor Perks

Requirements

Key Responsibilities Lead, mentor, and manage a team of digital marketing specialists across various platforms (e.g., Google Ads, Meta, SEO, Email, etc.) Develop and implement strategic marketing plans to optimize digital spend and drive growth Build and analyze performance reports to identify trends, opportunities, and areas for improvement Present findings, strategies, and recommendations to internal stakeholders and clients Act as the primary point of contact for key clients, ensuring clear communication and strong relationships Monitor KPIs, campaign pacing, and budget allocation to ensure optimal results Stay updated on the latest digital marketing trends, tools, and best practices Collaborate cross-functionally with content, design, and product teams to align messaging and execution. Requirements 5+ years of experience in digital marketing, with at least 2 years in a leadership or strategy-focused role Proven track record of managing teams and delivering high-performing marketing strategies Strong analytical skills with experience building and interpreting marketing performance reports Excellent verbal and written communication skills in English Confident in presenting to clients and stakeholders, with strong presentation and interpersonal skills Experience across a range of platforms including Google Ads, Facebook / Meta, LinkedIn, programmatic, etc. Ability to thrive in a remote, fast-paced, and results-driven environment Preferred Qualifications (Nice to Have) Experience in eCommerce or B2B SaaS environments Familiarity with tools like Google Analytics, SEMrush, HubSpot, or similar Understanding of SEO and content strategy fundamentals