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Position: Amazon & Walmart Ads Manager
Number of hours: TBA
Schedule: TBA
Key Responsibilities
Create, manage, and optimize Amazon Sponsored Ads and Walmart Ads campaigns to improve visibility, conversions, and revenue.
Utilize Xnurta for campaign management, automation, optimization, and performance monitoring.
Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
Develop and implement PPC strategies aligned with sales objectives and profitability goals.
Monitor campaign performance metrics including ACOS, ROAS, CTR, CPC, conversion rates, and sales performance.
Analyze advertising data and provide actionable insights and recommendations.
Perform ongoing campaign optimization through keyword adjustments, bid management, budget allocation, and targeting improvements.
Manage advertising budgets effectively to maximize campaign efficiency and profitability.
Identify underperforming campaigns and implement corrective strategies.
Support product launches and promotional campaigns through effective advertising plans.
Prepare regular performance reports with insights and areas for improvement.
Stay updated with Amazon and Walmart advertising trends, algorithm changes, and marketplace best practices.
Collaborate with marketing, sales, and operations teams to align advertising efforts with overall business goals.
Qualifications
Proven experience managing Amazon Ads and Walmart Ads campaigns.
Strong proficiency with the Xnurta tool and experience using advertising automation platforms.
Hands-on experience with Amazon PPC, Walmart Connect Ads, keyword targeting, and campaign optimization.
Strong understanding of marketplace advertising metrics such as ACOS, ROAS, CTR, CPC, and conversion rate.
Experience with keyword research, bid optimization, and competitor analysis.
Ability to analyze data and translate insights into effective advertising strategies.
Detail-oriented with strong analytical and problem-solving skills.
Excellent organizational and time-management skills with the ability to manage multiple campaigns simultaneously.
Strong communication skills and ability to work independently.
Experience in eCommerce, marketplace management, or digital marketing is highly preferred.
Must be willing to work during holidays when needed.
