Head of Marketing

Manager, Culture, Engagement, Comms at JG Summit and Acting HR Head for DAVI

I lead the team that shapes how millions of Filipinos experience rewards and loyalty through Go Rewards, the leading and most-loved coalition loyalty program in the Philippines. I tell stories that connect our brands to real people — inspiring engagement, advocacy, and love for the program.

My job is to lead the end-to-end marketing and brand strategy for the Go Rewards coalition loyalty program, shaping and elevating the program’s brand identity, driving brand and membership growth, increasing engagement and partner value, and building a highly data-driven and digitally focused marketing organization.

Responsibilities – How will you do this?

Brand Leadership & Strategy

• Lead the development and execution of a comprehensive brand refresh to create a rewarding, aspirational, and distinctive brand as the leading and most-loved loyalty program in the Philippines
• Define brand positioning, compelling narratives, tone of voice, and visual identity across all channels and partner touchpoints
• Champion brand governance across coalition partners to ensure consistency and high-quality execution at scale

Growth & Member Engagement

Digital, Media & Performance Marketing

Partnerships & Ecosystem Marketing

Marketing Analytics & Measurement

Budget Planning & Management

Team Leadership & Capability Building

To be successful, you’ll need

About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group’s loyalty and data analytics company. Aside from managing Go Rewards, the loyalty program of the Gokongwei Group which includes Cebu Pacific and Robinsons Retail Holdings, DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers rewarding experiences and harnessing data to fuel business growth.

At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses.

DAVI helps businesses get a deeper understanding of their brand and category performance. The company’s insights help businesses to determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions.

DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others and together, we make excellence contagious.

DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.

Job Details

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