Email Marketing Specialist

Job Description

This is a remote position.

We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo and Postscript). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.

About My Amazon Guy :

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth while ensuring their peace of mind.

Responsibilities :

• Execute email and SMS marketing strategies that drive engagement, retention, and revenue.
• Manage segmentation, campaign builds, and automated flows throughout the customer lifecycle.
• Analyze post-send performance (open rates, CTRs, revenue per recipient, deliverability) and apply insights to improve future campaigns.
• Maintain and optimize campaign calendars to ensure timely and consistent communication across brands.
• Personalize messaging using customer data and behavior to improve conversions and retention.
• Collaborate with Brand, Creative, and Tech teams to ensure campaigns align with overall business goals.

Requirements

Benefits

Requirements

Email / SMS marketing platforms (Klaviyo, Postscript) Lifecycle flow and campaign optimization Segmentation, A / B testing, personalization Copywriting and creative direction for email / SMS Popup and list-building tools (Justuno, OptiMonk, Privy) Data analysis, reporting, and performance optimization Multi-brand and campaign management Organization, attention to detail, and proactive communication