Market Research Analyst - Quick Service RestaurantCareer Professionals, Inc. • Calamba, Laguna, Philippines
Market Research Analyst - Quick Service Restaurant
Career Professionals, Inc. • Calamba, Laguna, Philippines
5 days ago
Job descriptionConduct market research to understand the market, product, and consumer trends in key sectors such as quick-service restaurants (QSR), retail (including red meat and poultry categories), and food service distribution. Leverage insights by analyzing trends and assembling key data, which will be used in formal presentations to support internal product development activities and help customers identify new product opportunities. Analyze market trends, industry news, and macroeconomic shifts to support internal product development activities and help customers identify new product opportunities. Conduct comprehensive market feasibility studies to evaluate the potential success of new products, services, or market initiatives. Prepare reports and presentations to communicate market research findings and feasibility study results. Stay up-to-date with emerging food trends and industry innovations, and collaborate with Sales, Culinary, and R&D teams to conceptualize new food product ideas that align with both customer needs and the latest market trends Provide a general marketing and ideation presentation to customers. Monitor competitor activities, including new product launches, marketing initiatives, and manufacturing capabilities, to stay informed on industry developments and identify strategic opportunities for market expansion and customer engagement. Design, implement, and manage customer incentive programs such as rebates, discounts, and loyalty schemes to drive sales and customer retention. Track and measure the effectiveness of customer schemes and provide recommendations for improvement based on performance data.
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Market Research Analyst • Calamba, Laguna, Philippines
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