Social Media Lead Generation Specialist - ZR_29659_JOB

Job Description

This is a remote position.

Role Name : Digital Marketing Specialist

Schedule : Part-time (20+ hours per week) based on eastern time

Responsibilities :

Develop and implement SEO strategies to improve website visibility and Google search rankings

Optimize Google Maps listings and manage local search presence

Create and manage social media content across multiple platforms (Instagram, TikTok, YouTube, Pinterest)

Build and optimize lead generation funnels for auto accident patients

Conduct competitor analysis and develop strategic marketing plans

Generate and cultivate leads through organic and digital marketing efforts

Create engaging content including blog posts, social media graphics, and website updates

Manage Google My Business profile and online reviews

Perform LinkedIn outreach to attorneys for referral partnerships

Execute cold outreach campaigns to potential referral partners

Requirements

Requirements :

Proven experience in digital marketing with focus on local lead generation

Strong background in SEO and Google Maps optimization

Proficiency in social media marketing and content creation

Experience with funnel building and lead nurturing

Knowledge of healthcare marketing regulations and compliance

Ability to work independently and manage multiple marketing channels

Strong analytical skills to measure and report on campaign performance

Experience with competitor analysis and market research

Scope :

Part-time position (approximately 20 hours per week initially)

Focus on local market targeting for chiropractic services

Primary goal of generating leads for auto accident patients

Secondary focus on building attorney referral network

Potential for role expansion to full-time based on performance

Mix of organic marketing strategies and content creation

Timeline expectation of 6+ months for organic results to materialize

Requirements

Responsibilities : Develop and implement SEO strategies to improve website visibility and Google search rankings Optimize Google Maps listings and manage local search presence Create and manage social media content across multiple platforms (Instagram, TikTok, YouTube, Pinterest) Build and optimize lead generation funnels for auto accident patients Conduct competitor analysis and develop strategic marketing plans Generate and cultivate leads through organic and digital marketing efforts Create engaging content including blog posts, social media graphics, and website updates Manage Google My Business profile and online reviews Perform LinkedIn outreach to attorneys for referral partnerships Execute cold outreach campaigns to potential referral partners Requirements Requirements : Proven experience in digital marketing with focus on local lead generation Strong background in SEO and Google Maps optimization Proficiency in social media marketing and content creation Experience with funnel building and lead nurturing Knowledge of healthcare marketing regulations and compliance Ability to work independently and manage multiple marketing channels Strong analytical skills to measure and report on campaign performance Experience with competitor analysis and market research