Organic Social Media Manager

Job Description

This is a remote position.

The Role :

We're looking for an experienced and creative   Organic Social Media Manager   to lead and grow our presence across social channels. You’ll develop and execute organic social strategies that drive engagement, build community, and align with our brand voice all while navigating the unique challenges and compliance requirements of the health, wellness, and medical space.

This is a role for someone who is as strategic as they are hands-on, deeply understands content that connects, and is passionate about science-backed wellness.

Key Responsibilities :

Own and execute the organic social media strategy across platforms (e.g., Instagram, TikTok, LinkedIn, X / Twitter, YouTube)

Create and manage a content calendar that aligns with our brand narrative, product roadmap, and community interests

Write, curate, and produce compelling and compliant content including posts, short-form video ideas, captions, stories, and more

Monitor and respond to community engagement to foster connection and trust

Analyze performance metrics and optimize based on data and insights

Stay up-to-date with platform trends and algorithm changes

Collaborate cross-functionally with marketing, science, and product teams to ensure accurate, effective messaging

Ensure all content stays within safe regulatory bounds especially in claims, wellness advice, and medical language

About You :

3 - 5+ years experience managing organic social for wellness, health, or medical consumer brands

Proven ability to grow and engage social media audiences authentically

Deep understanding of platform nuances, trends, and best practices

Exceptional copywriting and visual storytelling skills

Experience working within regulatory or compliance guidelines in health-related spaces (FDA, EU, etc.)

Creative thinker with a strategic mindset

Comfortable working autonomously and collaboratively in a fast-paced startup environment

Bonus Points If You :

Have a background or certification in health, medicine, or functional wellness

Have experience with influencers or UGC content in the wellness space

Are familiar with tools like Later, Canva, Notion, Sprout Social, or similar

Requirements

Strong understanding of science-backed brand building, ideally within health, wellness, or tech sectors Proven ability to build and foster strategic partnerships and external relationships Experience working across both US and European markets Demonstrated track record of building globally recognized brands Familiarity with both traditional and unconventional brand strategies / playbooks Exceptional verbal and written communication skills Working knowledge of performance marketing and its relationship with brand efforts Strong commercial acumen and ability to tie brand strategy to business outcomes Ideally, candidates will have experience working with renowned or top-tier brands