Digital Marketing

Key Responsibilities :

• Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads (Facebook / Instagram), email, and SEO.
• Manage social media accounts and create engaging content in coordination with the content team.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other marketing dashboards.
• Conduct keyword research, optimize website content for SEO, and support blog content strategy.
• Manage email marketing campaigns and automation flows using tools such as Mailchimp or HubSpot.
• Collaborate with graphic designers, content specialists, and web developers to align campaign visuals and messaging.
• Stay updated on the latest digital marketing trends, tools, and algorithm changes.
• Track and manage marketing budgets and ensure ROI on paid campaigns.
• Support lead nurturing and conversion strategies through landing pages, retargeting, and A / B testing.

Qualifications :

Preferred Skills