CRM Specialist / Lead (SMS Campaigns)

Job Overview

We are looking for a CRM Lead who can own and optimize the end-to-end lifecycle of SMS campaigns for the brand. This role focuses on retention - driving reactivation, loyalty, and player value through timely, relevant, and segmented SMS communications across casino, sportsbook, and promotional campaigns.

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols.
• Compliance & Risk Management – Ensure all messages adhere to ASC, PAGCOR, and telco guidelines

Requirements