Regional Digital Campaign Specialist

Key Responsibilities :

Responsible to drive end-to-end digital campaigns across Southeast Asia. This role is critical in generating and nurturing leads through Salesforce Pardot (Marketing Cloud Account Engagement) and executing high-performing B2B and B2C campaigns across digital channels.

Qualifications :

• 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot, Marketo).
• Strong understanding of B2B and B2C buyer journeys.
• Experience managing digital campaigns across multiple countries and coordinating with local teams.
• Proven track record in performance marketing, including paid search and paid social.
• Proficiency in analytics tools (e.g., Google Analytics, Salesforce Pardot reporting).
• Excellent project management skills.
• Data-driven mindset with the ability to translate insights into optimization actions.
• Bachelor's degree in Marketing, Communications, IT or a related field.
• Strong background in email marketing and CRM system from printing industry.