Job Description
This is a remote position.
Schedule :
- Total hours : 40 - 8 hours per day, 5 days a week
- Flexible anytime schedule with meetings once a week
Client location or time zone : Costa Rica - CST
Company / client overview :
Join a dynamic and rapidly growing real estate agency specializing in one of Costa Rica’s most beautiful coastal regions. This boutique firm has built a strong reputation through deep local market expertise and personalized service, focusing exclusively on their geographic area to provide unmatched knowledge to their clients. The agency is experiencing significant growth and high activity levels, creating an exciting opportunity for a digital marketing professional to make an immediate and measurable impact. You’ll be working with a passionate two-person team who values quality over quantity and is committed to staying at the forefront of their competitive market through strategic digital marketing initiatives.
Job Description
This is an exceptional opportunity to transform the digital presence of a thriving real estate business in paradise. As their Digital Marketing Specialist, you’ll spearhead comprehensive SEO and social media strategies that will elevate property listings to the top of search results and create compelling content across multiple platforms. You’ll have the creative freedom to build from existing assets while implementing cutting-edge digital marketing techniques in the competitive real estate landscape. This role offers the perfect blend of strategic planning and hands-on execution, where your expertise will directly contribute to business growth and market dominance in a stunning tropical location.
Responsibilities :
Develop and execute unique SEO strategies for individual property listings to dominate local search rankings and outperform competitorsCreate engaging, optimized content across Facebook, Instagram, YouTube, and LinkedIn to showcase beautiful properties and local lifestyleTransform existing property photos and videos into SEO-optimized, social media-ready content that drives engagementWrite compelling blog posts and social media content with strategic SEO focus to attract potential buyers and sellersDesign and implement email capture systems and automated newsletter campaigns using MailerLite platformBuild comprehensive email drip campaigns targeting different subscriber segments and featuring new property listingsDevelop strategic content calendars and posting schedules to ensure consistent, high-quality digital presenceAnalyze and optimize website SEO performance to reclaim top search positions from competitorsCollaborate with local photographers and videographers to create area-specific lifestyle and amenity contentProvide strategic guidance on emerging digital marketing trends and best practices in real estate marketingRequirements
2-3 years of proven experience in digital marketing with demonstrated success in SEO and social media managementStrong track record of improving search rankings and driving organic visibility for competitive keywordsExpertise in managing social media platforms including Facebook, Instagram, YouTube, and LinkedInExperience with email marketing platforms, with MailerLite knowledge preferredExcellent content creation and copywriting skills with deep understanding of SEO optimization principlesReal estate or property marketing experience highly preferredSelf-motivated professional capable of working independently while providing strategic guidance to clientsFlexible availability for occasional client communication and collaboration sessionsAnalytical mindset with ability to track performance metrics and optimize campaigns for maximum ROIBenefits
HMO Coverage for eligible locationsPermanent work-from-homeImmediate hiringJob ID : ZR_28512_JOB
Requirements