Digital Marketing Specialist - NCR + CL North
Filinvest GroupMandaluyong City, Metro Manila, Philippines30+ days ago
Job descriptionDevelop and execute social media campaigns tailored to the region's needs Collaborate with the corporate marketing team to ensure alignment with national strategies Track and report on campaigns performance Monitor and respond to comments, message and inquiries across all regional social media pages. Foster engagement and build relationships with the local audience Escalate issue or concerns to the appropriate teams when necessary Execute and monitor social media ad boosts based on the regional budget Optimize ad placements for maximum engagement and reach Provide reports on performance and suggest improvements Attend and document key Filinvest events, including project launches and openings Capture high quality photo and videos for real time social media use Edit and enhance multimedia content using Canva and Capcut Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, You tube) Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus0 Graphic design and video editing skills (Canva, Cap Cut, Adobe Suite is a plus) Strong writing skills for captions, posts, and response Data analysis and reporting (Facebook, insights, Google Analytics) Event photography and videography skills Bachelor's degree in Marketing, Communications, Digital Media or related field Digital Marketing certifications (Meta Blueprint, Google Ads) are a plus Social Media Management and advertising training is an advantage
Job Summary :
The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF / PPP). Additionally, the specialist will provide on ground coverage of key Filinvest events, including launches and projects openings for social media use.
DUTIES AND RESPONSIBILITIES :
Social Media Content Localization & Deployment (30%)
- Adapt corporate social media content for his territory's regional audience.
- Ensure brand consistency while making localized adjustment for cultural and market relevance
- Schedule and publish posts across social media platforms in a timely manner.
Regional Social Media Campaign Development (20%)
Community Engagement & Moderation (20%)
Paid Social Media Advertising (MSF / PPP Boosting) (15%)
Event Coverage & Content Creation (15%)
Technical Competencies :
Educational Background :
Licenses & Training :
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Marketing Specialist • Mandaluyong City, Metro Manila, Philippines
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