Job Summary :
The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF / PPP). Additionally, the specialist will provide on ground coverage of key Filinvest events, including launches and projects openings for social media use.
DUTIES AND RESPONSIBILITIES :
Social Media Content Localization & Deployment (30%)
- Adapt corporate social media content for his territory's regional audience.
- Ensure brand consistency while making localized adjustment for cultural and market relevance
- Schedule and publish posts across social media platforms in a timely manner.
Regional Social Media Campaign Development (20%)
Develop and execute social media campaigns tailored to the region's needsCollaborate with the corporate marketing team to ensure alignment with national strategiesTrack and report on campaigns performanceCommunity Engagement & Moderation (20%)
Monitor and respond to comments, message and inquiries across all regional social media pages.Foster engagement and build relationships with the local audienceEscalate issue or concerns to the appropriate teams when necessaryPaid Social Media Advertising (MSF / PPP Boosting) (15%)
Execute and monitor social media ad boosts based on the regional budgetOptimize ad placements for maximum engagement and reachProvide reports on performance and suggest improvementsEvent Coverage & Content Creation (15%)
Attend and document key Filinvest events, including project launches and openingsCapture high quality photo and videos for real time social media useEdit and enhance multimedia content using Canva and CapcutTechnical Competencies :
Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, You tube)Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus0Graphic design and video editing skills (Canva, Cap Cut, Adobe Suite is a plus)Strong writing skills for captions, posts, and responseData analysis and reporting (Facebook, insights, Google Analytics)Event photography and videography skillsEducational Background :
Bachelor's degree in Marketing, Communications, Digital Media or related fieldLicenses & Training :
Digital Marketing certifications (Meta Blueprint, Google Ads) are a plusSocial Media Management and advertising training is an advantage