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Loyalty Program Officer (Rewards / Loyalty Programs Management)
HRTXTaguig, Metro Manila, Philippines30+ days ago
Job descriptionOversee and optimize the customer point-based loyalty system, ensuring timely enhancements and improvements. Manage and maintain the user interface and experience of the loyalty program website. Lead daily operations of the loyalty program, including reward tracking, customer segmentation, and development of personalized incentives. Continuously improve the customer experience by identifying ways to increase engagement, retention, and satisfaction through loyalty efforts. Administer the loyalty program budget while ensuring financial efficiency and impact. Collaborate with external partners and vendors to expand program offerings and ensure smooth execution of initiatives. Collect and utilize customer feedback to refine and upgrade the loyalty program. Keep abreast of industry trends and emerging practices in loyalty and retention to drive program innovation. Promote awareness of the loyalty program across multiple platforms, including social media, and effectively communicate its perks and benefits to customers.
Location : BGC, Taguig
Work Setup : Full Onsite
Work Schedule : Day Shift | Monday to Friday
Role Overview
The Loyalty Program Officer will be responsible for leading key initiatives within the organizations consumer-facing loyalty program. This role is essential to enhancing customer engagement, increasing repeat business, and supporting overall sales growth. The ideal candidate will possess strong expertise in loyalty strategies, a deep understanding of consumer behavior, with proven track record in developing and scaling effective customer loyalty programs and a value-driven customer experience that fosters long-term brand loyalty.
Requirements
- Bachelors degree in Marketing, Business Administration, or a related discipline.
- Minimum of 3 years of experience in program or project management .
- Strong analytical capabilities with the ability to turn data into strategic insights.
- Proven project management skills, with experience handling multiple initiatives concurrently.
- Familiarity with CRM tools and loyalty program technologies.
- Excellent communication and interpersonal skills.
- Solid grasp of consumer behavior and best practices in loyalty program design.
- Demonstrated leadership in guiding teams and fostering a customer-focused culture to ensure program success.
Responsibilities
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