The SEO Specialist will lead efforts to improve organic visibility and search rankings for three golf properties. The role focuses on technical SEO, keyword research, content optimization, and data-driven reporting to ensure continuous organic growth.
Key Responsibilities :
- SEO Strategy & Implementation : Conduct audits, implement on-page SEO practices, and suggest technical improvements.
- Keyword Research & Content Optimization : Identify ranking opportunities; optimize web pages and guide content teams for SEO alignment.
- Performance Monitoring & Reporting : Monitor keyword performance, organic traffic, and search visibility; generate monthly reports.
- Website Development Support : Provide SEO structure recommendations and collaborate with developers and designers on site layout and usability
- Collaboration & Communication : Join weekly marketing calls; maintain ongoing communication during business hours.
Requirements
2-3 years of hands-on SEO experience in hospitality or golf industry industryProficiency in Google Analytics, Search Console, SEMrush or AhrefsUnderstanding of content optimization and keyword planningFamiliarity with HTML basics and CMS platforms like WordPressAnalytical and results-focused mindsetHard Skills :
SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs)On-page optimization (meta tags, alt text, internal linking)Keyword research and content alignmentBasic HTML and CMS management (WordPress preferred)Performance reporting and traffic analysisKnowledge of page speed, indexing, and mobile optimizationSoft Skills :
Analytical thinking and data interpretationStrategic problem-solvingStrong written communicationAttention to detail and quality controlInitiative and independenceCollaborative and open to feedback