Social Media Strategist

Position Overview

The Social Media Strategist plays a key role in planning and executing high-impact social media campaigns that align with company and client objectives. This role combines creative storytelling, platform expertise, and social SEO skills to ensure content performs optimally across social channels and search algorithms. Working under the direction of the Campaign Manager, the strategist transforms campaign briefs into actionable social media strategies — driving reach, engagement, and measurable growth.

Key Responsibilities

Strategy & Planning

• Translate campaign goals and briefs from the Campaign Manager into platform-specific social strategies.
• Develop and maintain monthly content calendars that align with marketing objectives and seasonal trends.
• Conduct audience and competitor research to identify opportunities for growth and engagement.
• Utilize social SEO techniques (keyword and hashtag optimization, metadata alignment) to improve discoverability.

Content Direction & Optimization

Scheduling & Execution

TikTok, YouTube, LinkedIn).

Monitoring & Analysis

adjustments.

Reporting

Qualifications

LinkedIn.

algorithm-based optimization.

similar).

Soft Skills

Performance Metrics