Marketing Manager

Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 80,000 students worldwide.

As Marketing Manager, you are an omnichannel marcomms expert and will be part of an entrepreneurial team. You will plan and support the execution of Marketing’s large-scale integrated campaigns to generate demand and drive pipeline growth. You will work with international and brand marketing teams, to fuel the explosive growth of US institutions.

As Marketing Manager, you will be helping the team to deliver against key objectives focused on creating marketing content and establishing channels that enable the Business Development teams to engage and grow their relationship with new and existing clients. This is a busy and exciting B2B role – you’ll need the confidence, dynamic mindset and experience to be responsible for the successful planning, monitoring and execution of marketing assets and campaigns. We are looking for highly collaborative and organized individuals, with the ability to run several activities simultaneously from end to end – we want to give you the opportunity to shine! You’ll have great communication skills, the ability to manage business stakeholders and work well within a team. Education / EdTech sector experience would be ideal, but not essential.

• Drive lead demand generation activities such as events, online campaigns, webinars, direct marketing, social, collateral and advocacy program to meet targets
• Deliver a broad range of customer focused deliverables to support marketing and sales organisations.
• Working closely with the regional sales teams, you will identify customers to participate in reference activities (case studies, speaking opportunities, press activities etc).
• Attend events and trainings to keep abreast of the latest developments
• Educate external customers on the value of the program and internal customers on the best ways to support their customers with co-marketing activities
• Creative thinker – always coming up with new ideas to crack the market and find new opportunity through innovation
• Plan and launch partnership marketing campaigns tailormade for each individual partner, based on the institutional partner and its business objectives
• Create positive partner experiences driving excitement, alignment, and growth
• Track campaign performance and optimize to ensure campaign goals are met
• Produce reports capable of providing strategic analysis and insight on campaign delivery and management
• Bachelor's degree or higher in Marketing, Journalism, Communications, or similar relevant field
• Experience in International Student Recruitment / Education Sector is a must
• Strong English speaker and writer
• Excellent organisational skills and ability to meet deadlines to plan multiple concurrent marketing activities, content and campaigns in a dynamic and fast-paced environment.
• Excellent presentation skills to be able to present ideas and proposals in a clear and coherent way
• Strong influencing and negotiating skills
• Professional and upbeat demeanour, with the ability to interact effectively with customers, sales, marketing and other internal teams.
• Excellent problem-solving skills, combined with strong business judgment.
• Proven ability to work effectively with multiple cross-functional teams
• Ability to deliver quality outputs in a fast-paced, exciting and dynamic environment with an ability to work to tight deadlines
• Exceptional communication skills and ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcome.

Please note this position is only available on our Consultancy agreement.

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.