E-Commerce Lead

Overview

The E-commerce Lead is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company’s e-commerce business. This role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets. The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience.

Job Responsibilities

• Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.).
• Stay updated on platform trends, competitor activities, and emerging technologies.
• Platform & Campaign Management
• Oversee product listings, ensuring accuracy, optimization, and compliance with platform guidelines.
• Manage participation in major platform and seasonal campaigns.
• Coordinate with platform