E-commerce Manager
Shift Schedule Monday-Friday, 9am - 1-30pm, PST
We’re looking for a sharp, detail-obsessed, and digitally savvy Ecommerce Manager to lead the day-to-day operations and performance optimization of our Shopify website. You’ll be our go-to expert across sales, promotions, content updates, product merchandising, email and SMS campaigns (via Klaviyo), and site analytics. You’ll also be our internal liaison with our offshore dev team, making sure bugs are squashed fast and the customer journey is always smooth.
Job Responsibilities
Website & Product Merchandising (Shopify)
- Manage and optimize all PDPs (Product Display Pages), ensuring accurate content, strong SEO, and conversion-forward design
- Oversee homepage, navigation, and seasonal merchandising updates
- Plan and execute product launches and sales promotions
- Monitor site daily to ensure uptime, product availability, and bug-free performance
Content & Blog :
Update and publish blog content regularly (provided by founder / editorial team)Collaborate on ideas to tie site content to brand campaigns and seasonal storytellingAnalytics & Optimization
Monitor Shopify, Klaviyo, and Google Analytics performance metricsTrack and report on site health, AOV, conversion rates, and bounce ratesMake actionable recommendations to improve performance and CXEmail & SMS Marketing (Klaviyo)
Manage and grow revenue through email and SMS marketingBuild, optimize, and test flows for welcome, post-purchase, abandoned cart, and win backOwn the calendar for regular campaign sends, working with our founder and creative team to execute beautifully branded, high-performing emailsTeam Liaison
Communicate clearly with our offshore dev team to troubleshoot bugs and implement technical updatesAct as point person for all ecommerce ops questions within the broader Utu teamRequirements
3+ years managing DTC e-commerce, preferably in beauty / wellness / lifestyle brandsDeep experience with Shopify and Klaviyo (email and SMS)Confident with GA, analytics tools, heatmaps, and data interpretationStrong eye for detail and UXExcellent copy, communication, and project management skillsComfortable working independently in a remote role, but collaborative in spiritBonus Points If You :
Have experience with subscription and bundling logicKnow basic Liquid / CSS for Shopify tweaksHave a love for the outdoors, skincare, or wellnessIdentify with or support LGBTQ+ communities and inclusive brand missionsBenefits
Flexible schedule (22 hour per week)Free Utu skincareRemote work culture grounded in creativity, freedom, and funOpportunity to grow with a brand that’s redefining outdoor skincare