Marketing Officer

DUTIES AND RESPONSIBILITIES

• Creating and executing PR Plans to achieve specific communication goals, such as increasing brand awareness or managing a crisis.
• Building and maintaining relationships with journalists, bloggers, and other media contacts to secure positive media coverage.
• Writing press releases, website copy, social media content, speeches, and other materials to communicate key messages.
• Organizing and managing events like press conferences, media briefings, and product launches to generate publicity and engage with stakeholders.
• Developing and implementing strategies to manage and mitigate negative publicity or crises that may arise.
• Tracking media coverage, analyzing public sentiment, and assessing the effectiveness of PR campaigns.

JOB QUALIFICATIONS