Key Responsibilities
1. Strategic Leadership & Planning
- Serve as the Head of Finance and a primary strategic advisor to the CEO and leadership team.
- Drive financial strategy aligned with the companys expansion roadmap and operational goals.
- Evaluate overall financial performance and provide data-driven recommendations for both short-term and long-term growth plans.
- Establish annual financial objectives, KPIs, and financial governance frameworks supporting business scalability.
- Lead preparation and analysis of financial content for Board meetings, investor updates, and executive discussions.
- Advise leadership on emerging financial risks, opportunities, and the financial impact of new initiatives (store openings, new markets, supply chain optimization, product innovation).
2. Financial Analysis, Budgeting, and Forecasting
Lead the FP&A function, ensuring accurate and timely development of monthly and annual operating budgets , forecasts, and financial models.Prepare and present comprehensive financial reports such as P&L, cash flow, variance analysis, forecast vs. budget reports, store performance, and division-level financials.Build financial models that support expansion planning, capital allocation, ROI analysis for new stores, and scenario planning.Assess business performance, identify key drivers, and provide actionable insights for operational decision-making.3. Accounting, General Ledger, Administration & Operations
Oversee the accounting function (approx. 10% of the role), ensuring efficient day-to-day financial operations.Ensure accuracy of the general ledger, strong internal controls, and compliance with tax and statutory requirements across PH and Indonesia entities.Serve as the key liaison with external auditors, tax agencies, and regulatory bodies.Ensure timely and compliant financial closures, tax filings, and audit preparedness.4. Financial Management, Cash, Banking & External Relations
Oversee company-wide cash management , including planning, utilization, liquidity monitoring, and treasury reporting.Manage investments, loans, and financial assets to maximize return while mitigating risk.Lead and maintain strategic relationships with banks, financial institutions, investors, and auditors.Prepare business cases and financial documentation for funding, capital raise, and bank negotiations if needed.5. Administrative, Legal & Systems Governance
Provide financial oversight over inventory management, ensuring data accuracy and cost control across store operations.Ensure compliance with all legal, regulatory, and corporate governance requirements across all entities and markets.Oversee MIS / IT teams, ensuring financial system optimization, data integrity, strong cybersecurity posture, and automation of finance processes.Oversee management of legal documentation including contracts, insurance, permits, and intellectual property agreements.6. People Leadership & Cross-Functional Collaboration
Lead and build a high-performing finance organization, establishing a strong leadership bench and succession pipeline.Develop capabilities within finance, accounting, and store operations finance support functions.Collaborate closely with HR, IT, and Operations to build processes and functions that support business scaling.Provide leadership presence and guidance in a multicultural environment, working with country heads across the Philippines, Indonesia, and other potential markets.Qualifications
Bachelors degree in Finance, Accounting, Economics, or related field.CPA license is an advantage but not required .At least 12 - 15 years of progressive experience in finance and accounting.Experience in retail, food & beverage, FMCG, or multi-site businesses preferred.Prior experience in a startup or fast-scaling environment is strongly preferred.Strong expertise in FP&A, financial strategy, budgeting, forecasting, and financial modeling.Excellent understanding of financial controls, cash management, regulatory compliance, and multi-entity governance.Strong executive presence; able to confidently engage with CEOs, boards, investors, and foreign country heads.Must be willing to be hands-on and comfortable with building processes from scratch.