Director, Consumer Marketing

Director, Consumer Marketing

Mastercard Makati, National Capital Region, Philippines

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Director, Consumer Marketing develops a fully integrated strategy for the business. He / She is responsible in marketing of media assets through campaigns, promotions and events, using new and innovative marketing methods for B2C, B2B and B2B2C initiatives. He / She is responsible for the use of integrated channels to attract customers and increase our brand awareness as well as running ongoing initiatives with strategic partners in market like banks, e-communication players, fintechs etc. This person will also oversee marketing and public relations efforts. The marketing director uses analytics to identify suitable channels for targeted customers, and review marketing activities and the return on investment (ROI). Builds good relationships with key strategic partners and is able to work within given budgets. Also works with key internal partners to ensure alignment with the organization's plans. This person should be customer-centric with good business knowledge, is a strong leader, who is able to speak well and develop a highly competent team of co-workers.

Role

• Manage budgets based on business priorities and analysis of return on investment (ROI).
• Work with appointed agencies on marketing, media and communications.
• Assign budgets to integrated channels and platforms with high returns.
• Determine strategies and actions to promote the company's brand image.
• Determine indicators to track the performance of marketing and media projects and ensure that we are able to maximize the investment for us and our partners.
• Develop new ways to engage the community to improve customer experience and loyalty.
• Direct messaging and campaign strategies for media assets and business priorities.
• Guide strategies to promote the use of digital marketing channels.
• Lead the planning of marketing campaign launches for media assets, including media briefs.
• Provide advice in communicating the key messages during events.
• Review customer insights to identify the marketing strategies for media assets.
• Develop and measure social media content and manage our social publishing calendar.
• Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets.

Role Requirements

Corporate Security Responsibility

Seniority level

Employment type

Job function

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