Project Manager for Digital Marketing

Key Responsibilities

Video Content Production Workflow

Manage the pipeline for video projects, from concepting and storyboarding to filming, editing, and final delivery.

Generate content ideas and review / approve ideas from content creators for inclusion n the content calendar.

Coordinate with content creators and editors to ensure smooth handoffs at each stage.

Track timelines for scripting, shoots, post-production, revisions, and approvals.

Review and ensure the quality of video output and communicate comments and revisions as needed.

E-Commerce Creatives Management

Oversee creative asset production (product photos, banners, videos) tailored for platforms like Brand Website, Shopee, Lazada, TikTok Shop, and social media ads.

Align creative deliverables with e-commerce campaign calendars, promo schedules, and platform requirements, if any.

Channel Management

Review campaign content and campaign performance based on KPIs

Allocate budget and adjust budgets across digital platforms (Meta, TikTok, Shopee, Lazada, etc) to maximize ROI.

Provide insights and recommendations to improve campaign outcomes.

Traffic & Workflow Management

Serve as the central point of contact for Creatives task assignments, deadlines, and project updates.

Maintain, update, and enforce production schedules and content deadlines.

Facilitate weekly production and post-mortem meetings.

Flag potential bottlenecks and propose solutions to keep deliverables on track.

Track project progress and provide regular status reports to management.

Process & Collaboration

Work closely with account managers, e-commerce specialists, and project teams to align creative work with brand and campaign objectives.

Optimize workflow processes, tools, and documentation for greater efficiency.

Foster clear communication between creative, project, accounts teams.

Skills & Qualifications

2–4 years of experience in project / traffic management, preferably in video production, digital marketing, or e-commerce.

Strong understanding of video production workflows (pre-production, production, post-production).