Lead Designer

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Job Summary

As the Lead Designer for our clients in the beverage industry space, you will be the driving force behind our creative endeavors, blending creativity, industry expertise, strong organizational skills, and effective communication to achieve outstanding design outcomes. Your role will be pivotal in shaping the visual identity of our brands, ensuring they stand out in a competitive market while resonating with our target audience. With your unique blend of skills, you will lead in concepting, strategizing, and executing innovative designs that elevates our client’s brands in the beverage industry.

DUTIES AND RESPONSIBILITIES

• Trend Board Creation : The ability to research and compile trend boards that highlight emerging design trends relevant to the beverage industry. These trend boards should serve as inspiration and guidance for design concepts aimed at driving sales.
• Innovative Design : Developing fresh and creative designs that not only align with BDA's brand promises but also push boundaries and stand out in the market. These designs should resonate with the target audience and effectively communicate the client's brand identity.
• Product Deck Creation : Crafting comprehensive product decks that showcase design concepts in a visually appealing and organized manner. Product decks should include detailed descriptions, visual representations, and any other relevant information to effectively convey design concepts to clients.
• Versatility Across Merchandise : Ensuring that designs are adaptable to various types of merchandise, including soft goods (e.g., apparel) and hard goods (e.g., drinkware, packaging). Designs should be scalable and suitable for different mediums and materials.
• File Preparation for Vendors : Proficiency in preparing design files that meet the technical requirements of vendors for product decoration. This includes considerations such as file formats, color profiles, resolution, and any specific guidelines provided by vendors.
• File Organization and Collaboration : Designing and organizing files in a structured and accessible manner to facilitate collaboration within the design team. This includes maintaining consistency in file naming conventions, folder structures, and version control to streamline workflow efficiency.
• Client Presentation Skills : Confidence and proficiency in presenting design concepts to clients in a clear, engaging, and persuasive manner. This includes effectively articulating design decisions, addressing client feedback, and ensuring client satisfaction throughout the design process.

JOB SKILLS AND TRAITS

QUALIFICATIONS

BDA is more than a workplace - it’s a family. For more than three decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.