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Luxury Manager
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Pernod RicardBGC, Taguig , PH- Full-time
ACHIEVING COMPANY TARGETS
Ensure sell-in and sell-out volume targets are achieved through account-specific business plans and strategy for the top Luxury customers calendar of activities hinged from the Brand and Channel strategy for the channel
Leads total channel profitability by ensuring the Channel and Customer P&L and drives efforts to ensure delivery of the net sales targets for the channel
Full understanding of the S&OP process and ensuring forecast accuracy for Solid Wine and Wine Century
Ensures achievement of the sell-out target of the Luxury Channel by driving sales via HNWI sell-out programs and wholesaler loyalty programs
Achieve the “glass in hand” objective for the Luxury channel
Establish a database for the HNWI network
Develop and follow an efficient calling cycle that will allow maximum coverage of his / her key KTV and reseller accounts.
Optimize distribution and inventory in relevant accounts.
Establish and nurture a sustainable relationship with key customers
Collaborating with the Marketing and Trade Marketing teams, ensure visibility, cut-through and ample quantity of Last 3 Feet materials of key PRPI brands.
Ensure that commercial and / or brand building objectives are fully leveraged in all existing contracted / supported accounts and spends are maximized
Conduct product training with key stakeholders.
Monitor and report key market trends and propose actions.
Track pricing and highlight anomalies as part of the global pricing tool.
Monitor and report Grey Market Activity (GMA) in market.
Meet weekly / monthly reporting requirements : Competitors trade activities, KTV and reseller price surveys, depletion reports (contracted / supported outlets).
Ensure compliance with Sustainability and Responsibility guidelines
Leads the monitoring of the Trade Terms Agreement with relevant KTVs and Chinese wholesalers from volume build to sign-off which includes internal and external routing
ENGAGEMENT
Establish and nurture close relationships with HNWI individuals and groups (PR), Chinese and Luxury channel wholesalers and other sub-channels like KTVs, Chinese restaurants and Chinese associations
Seek out new leads to expand the HNWI network
Map out, design and execute engagement and retention activities, such as but not limited to, tasting programs, private HNWI selling dinners, presentation of high-end collectible items throughout the fiscal year
CONVERSION
Understand the ultra-premium / luxury landscape and share market intel with the commercial and marketing teams
Convert and retain competitive drinkers
EVENT MANAGEMENT
Organize and facilitate events for HNWI and KTVs
Lead and mobilize the partner third party agency
Coordinate with Brand team for complimentary requirements
Selection and training of brand promoters
BUDGET AND CONTROLS
Evaluates all investment activities to ensure that agreed returns are achieved.
Follows the event mechanics and adjusts if needed to get the best possible results
Tracks both the A&D and A&P budget spending allotted to his / her channel
Ensures compliance to Pernod Ricard S&R initiatives
Knowledge and Skills Requirements :
College graduate.
Relevant experience and / or understanding of Premium Wine and Spirits or Luxury Industry.
Strong persuasive and negotiation skills with the ability to easily build rapport and develop good working relationships with High-Net-Worth Individuals.
Organized, a self-starter, trustworthy and easily motivated
Good presentation skills.
Positive “can-do” attitude.
Good command of MS office. (Word, Excel, Powerpoint as a minimum)
English, conversational Mandarin and / or Fukien languages
Updated, clean driving license
Functional Competencies :
Basic presentation skills
Easily establishes and develops trust in a working relationship with internal and external stakeholders
Basic knowledge in gathering market intel and turning insight into selling opportunities
Job Posting End Date :
Target Hire Date :
2024-07-15
Target End Date :