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Head of Marketing

Head of Marketing

Viventis Search AsiaPasig, Metro Manila, Philippines
9 days ago
Job description

Position Overview

We are seeking a dynamic and highly experienced Head of Marketing with a strong background in the Quick Service Restaurant (QSR) industry . The ideal candidate will be responsible for driving brand growth, customer engagement, and market share by developing and executing innovative marketing strategies that resonate with today’s consumers. This role requires a balance of strategic leadership, creativity, and data-driven decision-making, with a deep understanding of QSR market trends, consumer behavior, and digital transformation.

Key Responsibilities

  • Strategic Leadership

Lead the development and execution of the overall marketing strategy to strengthen brand equity and market positioning.

  • Align marketing initiatives with business goals, ensuring sustainable growth and profitability.
  • Brand Management & Growth

    • Drive brand campaigns and promotions to boost awareness, traffic, and customer loyalty.

  • Oversee product launches, menu innovations, and seasonal campaigns.
  • Customer Experience & Insights

    • Utilize consumer insights, market research, and competitor analysis to guide marketing decisions.

  • Implement customer-centric programs that enhance engagement across in-store, drive-thru, and delivery channels.
  • Digital & Performance Marketing

    • Spearhead digital transformation initiatives, including loyalty programs, mobile app campaigns, e-commerce, and social media engagement.

  • Optimize digital marketing spend to maximize ROI through data analytics and performance tracking.
  • Partnerships & Media Relations

    • Build and manage relationships with media agencies, creative partners, and key stakeholders.

  • Oversee PR initiatives, sponsorships, and community marketing activities.
  • Lead, mentor, and inspire a high-performing marketing team.
  • Foster a culture of innovation, collaboration, and accountability.

    • Qualifications & Experience

  • Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
  • Minimum of 10+ years of progressive marketing leadership experience , with at least 5 years in a senior role within the QSR industry .
  • Proven track record of driving successful national campaigns, product launches, and customer engagement initiatives.
  • Strong expertise in brand building, digital marketing, CRM, and loyalty programs .
  • Demonstrated ability to leverage market insights and analytics to drive business growth.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Experience managing large marketing budgets and agency / vendor relationships.
  • Strategic thinker with strong business acumen.
  • Results-driven with a passion for consumer insights and brand excellence.
  • Innovative mindset, capable of adapting to fast-changing market dynamics.
  • Strong leadership and people management skills.
  • Excellent communication, presentation, and negotiation abilities.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing, Art / Creative, and Public Relations

    • Industries

  • Food and Beverage Retail, Restaurants, and Food and Beverage Services

    • #J-18808-Ljbffr

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    Head Marketing • Pasig, Metro Manila, Philippines

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