Head of Product Marketing (Appliance)

About Our Client

This company is a leading provider of appliance solutions in the Philippines, serving both residential and commercial markets.

Job Description

1. Product Strategy & Portfolio Management

• Develop product roadmaps and value propositions
• Optimize product portfolio based on performance and market trends
• Guide pricing, positioning, and differentiation strategies

2. Go-To-Market Execution

• Lead GTM strategies for new launches and refreshes
• Align cross-functional teams on product availability, pricing, and promotions
• Approve launch timelines, messaging, and rollout plans

3. Market Intelligence & Insights

• Conduct market research and competitive analysis
• Translate insights into product planning and innovation
• Present strategic recommendations to leadership

4. Performance Tracking & Optimization

• Monitor product KPIs (sell-in / sell-out, margin, market share)
• Identify gaps and opportunities in execution
• Adjust plans based on performance trends

5. Cross-Functional Leadership

• Liaise with R&D, Sales, Brand, and Supply Chain teams
• Facilitate planning and GTM readiness reviews
• Promote alignment and speed-to-market

The Successful Applicant

Experience :

• 10+ years in product marketing or category management
• 3-5 years in a leadership role
• Proven success in launching and growing product lines

Skills :

• Strategic planning and lifecycle management
• Market segmentation and value proposition design
• Sales enablement and messaging
• Proficiency in tools like Power BI, Tableau, Salesforce, HubSpot

What's on Offer

• Opportunity to lead a team
• Opportunity to work in a leading company

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