Social Media Specialist

Key Responsibilities :

Content Creation & Management

Develop and execute compelling social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).

Create and publish engaging daily content—text, image, and video—that aligns with our brand voice and values.

Curate and manage a consistent posting schedule (daily, weekly, monthly).

Moderate user-generated content and maintain community guidelines.

Strategy & Planning

Design and implement data-driven social media strategies aligned with overall business goals.

Stay current with industry trends, platform updates, and best practices.

Create editorial calendars and syndication plans for effective content distribution.

Engagement & Community Building

Monitor and respond to engagement across all platforms in real-time.

Foster a strong, interactive community by initiating and moderating discussions.

Provide prompt responses to customer queries and escalate issues as needed.

Analytics & Reporting

Track and report on key performance indicators (KPIs) to measure campaign success.

Analyze performance metrics and use insights to improve strategy.

Provide regular performance reports and actionable recommendations.

Paid Social Advertising

Develop and manage paid social campaigns on Meta (Facebook & Instagram), TikTok, LinkedIn, and YouTube.

Optimize ad performance based on analytics and ROI goals.

Collaboration

Work cross-functionally with internal teams to align content with ongoing promotions and goals.

Ensure brand consistency and tone across all digital content.

Minimum Requirements :

Proven experience as a Social Media Specialist or similar role.

Demonstrated success managing personal social media accounts with high engagement and substantial following.

Proficient in content creation, graphic design, and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).

Deep understanding of social media platforms, trends, algorithms, and tools.

Strong written and verbal communication skills.

Basic knowledge of SEO and digital marketing principles.

Ability to analyze metrics and turn data into actionable insights.

Excellent time management and multitasking abilities.

Strong interpersonal and customer service skills.