Head, Product and Portfolio Management Department

Head, Product and Portfolio Management Department

Metrobank Taguig, National Capital Region, Philippines

Overview

Position title : Head, Product and Portfolio Management Department. Location : Taguig, National Capital Region, Philippines. Senior-level leadership role responsible for managing a team focused on the development of consumer loan products through campaigns and offerings, while ensuring compliance with regulatory and credit policies.

Responsibilities

• Develops and maintains product program manuals covering all aspects of each product or service, including benefits, market environment and competition, target market, pricing and profitability, distribution, resource requirements, commercialization / marketing and promotions.
• Provides market and competitive scans, evaluating the comprehensiveness, competitiveness and marketability of consumer loan product offerings.
• Acts as overall manager of online platforms and digital communications.
• Conducts leads nurturing functions such as pre-screening, recommendation for approval and completion of loan documents.
• Collaborates with Analytics, Brand, Communications and Marketing Technology Group (ABCMTG) for above-the-line or below-the-line promotion, advertising and targeted campaigns to increase sales and product take-up (e.g., cross-selling).
• Prepares campaign profitability analysis versus promo and marketing spends.
• Works with ABCMTG to craft end-to-end lead generation processes and customer journeys for campaign launches and ongoing marketing.
• Leads test programs to assess market effectiveness and augment the consumer loan portfolio.
• Manages leads from online sources and supervises campaign execution (e.g., call-out team, hiring / training project hires, daily monitoring of campaign stats vs. KPIs, MIS reports for post-mortem).
• Monitors campaign uptake and recommends changes to ensure campaign KPIs and metrics are met.
• Recommends and develops new product offerings aligned with evolving market needs and ensures their marketability.
• Coordinates with Compliance, Information Security, Anti-Money Laundering, Office of the General Counsel, and / or Business Systems Divisions on product- and policy-related matters.
• Drives the department’s internal and external audit findings to resolution; prepares data supplementary to regulatory reports.
• Performs other related functions as assigned.

Qualifications

Details

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