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Head of Digital Marketing

Head of Digital Marketing

AMA Education SystemQuezon City, Metro Manila, Philippines
30+ days ago
Job description

Overview

An AVP (Assistant Vice President) role in Social Media and Digital Marketing is responsible for creating and executing digital strategies, managing social media presence, driving customer acquisition, engagement, responsible for developing and implementing plans to increase brand awareness, generate leads, and ultimately grow the business through digital channels.

About the role

  • Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement.
  • Manage and oversee all digital marketing campaigns, ensuring alignment with the company's objectives.
  • Analyze and report on performance metrics, providing actionable insights to improve strategies and enhance ROI.
  • Collaborate with cross-functional teams to create cohesive marketing initiatives and promotional content.
  • Stay updated on digital marketing trends and emerging technologies to ensure AMA remains a leader in the education sector.

Experience and Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.
  • 5 to 8 years extensive Director / AVP experience in social media management and digital marketing, preferably within the education sector.
  • Strong analytical skills with the ability to interpret data and generate meaningful insights.
  • Excellent communication and interpersonal skills, with a knack for creative content development.
  • Proficiency in digital marketing tools and platforms, including SEO, SEM, and email marketing software.
  • Able to interface successfully with a highly engaged team
  • Proven record of effective leadership and mentorship of a team
  • Lead or developed a fully integrated website e-com / digital strategy; strongly desired

    • Seniority level

  • Director

    • Employment type

  • Full-time

    • Job function

  • Marketing, Advertising, and Strategy / Planning

    • Industries

  • Education

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    Head Marketing • Quezon City, Metro Manila, Philippines

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