Senior Brand Manager
Watsons PhilippinesPasay, Metro Manila, Philippines1 day ago
Job descriptionDeveloping strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category / brand sales, total profit, and GOBE sales participation Implementing Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the category Brand Management through development and execution of Offline + Online (O+O) brand-building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics; periodic assessment of competitor’s activities, pricing and promo initiatives while strategizing on brand positioning and segmentation for existing and new brands Ensuring regular improvement of business process and procedures while maintaining 100% compliance on Company Policies and Business Process and Procedures and 100% Compliance on ROS Mid-Senior level Full-time Marketing and Sales Retail
Direct message the job poster from Watsons Philippines
The Senior Brand Manager is responsible in developing & executing D.A.R.E
- brand & product strategies under his / her assigned GOBE Brands (under 2-3 major category scope) in order to build differentiation, drive profitability and brand love for retail stores. He / She is also responsible to lead in over-all Own Brand or Exclusive projects.
- D-ifferent, A-nywhere, R-elationshipwith customers / community, E-xperience
This role focuses on :
Seniority level
Employment type
Job function
Location : Makati, National Capital Region, Philippines
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Manager Senior Manager • Pasay, Metro Manila, Philippines
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