Digital Marketing Specialist

Digital Marketing Specialist

Location :  Fully Remote

Experience Required : Minimum 3+ years

AI Experience : Highly preferred

Salary : Depends on experience

Schedule : PST shift, Part time, 20hrs / week

About the Role

We are looking for a results-driven Digital Marketing Specialist who can help scale our marketing initiatives, drive consistent lead generation, and optimize advertising performance. The ideal candidate has strong digital marketing experience, is comfortable working with AI tools, and can develop effective, data-driven marketing strategies.

Duties and Responsibilities

The Digital Marketing Specialist will be responsible for evaluating and enhancing our advertising strategies and ensuring our message effectively reaches and engages our target market. Core responsibilities include :

Research advertising trends and consumer behavior

Conduct competitive research on pricing, products, and positioning

Decide on strategic placement and channels for ads

Determine what content will effectively reach and convert customers

Develop ongoing content projects and lead magnets

Create and distribute monthly newsletters via Mailchimp (or similar tools)

Publish and manage digital marketing content across platforms

Implement and optimize email marketing campaigns

Measure and analyze digital traffic performance

Monitor social media metrics and Google Analytics

Optimize paid ad campaigns using SEO and related tools

Report campaign performance, growth, and analytics to the CEO

Scale digital campaigns to maximize ROI

Monitor project timelines and budgets

Conduct market research to support campaign direction

Brainstorm, design, and execute experiments and conversion tests