Digital Media Lead (Retail | Ecommerce)

Role : Media Lead

Location : Taguig (Hybrid 4 days onsite, 1 day WFH)

Work Schedule : Monday to Friday, Morning Shift

About the role :

We are seeking a Digital Media Lead to spearhead digital media strategy, planning, buying, and execution for our major retail clients. This leadership role demands a strategic thinker with deep expertise in digital platforms, strong analytical skills, and the ability to translate data into actionable strategies that drive business growth.

The Media Lead will collaborate closely with cross-functional teams to deliver impactful campaigns, optimize performance, and ensure alignment with overall brand and commercial objectives.

Key Responsibilities

• Strategic Planning & Execution :

Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).

Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).

Analyze campaign performance data and convert insights into actionable strategies.

Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.

Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Qualifications