Marketing Manager (Digital Marketer B2B LeadGeneration)

Title :   Marketing Manager (Digital Marketer B2B Lead Generation)

Type :   Freelance to Start, but could migrate to Part-Time or Full-Time

Schedule :   Flexible & Remote

Location :   Remote

About Us :

We are a Great Place to Work-certified staffing company that supports U.S.-based startups and businesses in building offshore teams. Known for our results and reliability, were entering our next phase of growth by investing in digital marketing efforts that drive inbound interest and qualified leads.

Were looking for a Marketing Manager (a.k.a. Digital Marketer) to help us scale awareness, optimize our website funnel, and drive lead acquisition through campaigns, SEO, email, and partnerships.

This role is perfect for someone who gets B2B marketing, understands the buying behavior of startup founders and hiring managers, and knows how to turn strategic initiatives into real, measurable growth.

Role Overview :

As our Marketing Manager, you'll be responsible for growing our visibility and driving high-quality inbound leads across multiple channels including website, email, blog, SEO, and paid campaigns. You'll work closely with our founder and internal team to develop and execute campaigns that support lead magnets, new service offerings, and broader brand growth.

This is a hands-on role for someone who is comfortable owning both strategy and execution especially in early-stage startup environments.

Key Responsibilities :

Lead Generation & Campaign Strategy

• Own and manage lead magnet campaigns (e.g., salary guides, checklists, industry reports)
• Build landing pages and conversion funnels for marketing campaigns
• Collaborate with internal teams on marketing calendar and launch plans

Website Optimization (CRO & Content)

SEO Strategy & Content Planning

Email Marketing & CRM

Performance Marketing (Optional)

Partnerships, Influencers & Affiliates

Reporting & Optimization

Requirements :