Nosto + CRO Specialist

Job Description

This is a remote position.

Role Overview

The Nosto + CRO Specialist will be responsible for enhancing customer experience and driving online revenue growth through personalization, data-driven optimization, and experimentation. You will manage the implementation of Nosto for onsite personalization and work closely with cross-functional teams to execute Conversion Rate Optimization (CRO) strategies that improve engagement, conversion, and retention across our digital platforms.

Key Responsibilities

Nosto Management & Personalization

• Configure, maintain, and optimize Nosto campaigns for product recommendations, pop-ups, content personalization, and triggered emails.
• Leverage customer segmentation and behavioral data to deliver personalized shopping experiences.
• Analyze Nosto performance reports and make data-backed recommendations for optimization.
• Collaborate with the creative and merchandising teams to ensure cohesive brand alignment in all personalized content.

Conversion Rate Optimization (CRO)

Data & Reporting

Cross-Functional Collaboration

Requirements

Essential

Desirable

Requirements

Essential 2+ years’ experience in e-commerce optimization, digital marketing, or website personalization. Hands-on experience with Nosto (or similar personalization platforms). Strong analytical and problem-solving skills with proficiency in Google Analytics, GA4, Hotjar, or equivalent tools. Proven experience designing and running A / B and multivariate tests. Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders. High attention to detail and strong project management abilities. Desirable Experience in fashion retail or e-commerce environments. Familiarity with Shopify Plus or similar e-commerce platforms. Basic knowledge of HTML / CSS / JavaScript for testing and implementation purposes. Understanding of UX principles and customer journey mapping.