Social Media Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary :

We’re looking for a Social Media Specialist to support our tech client’s social strategy. You’ll drive engagement, spot trends, manage KOLs, and collaborate with teams to deliver data-driven, creative content that builds brand love and advocacy.

Role :

• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.
• Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.
• Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.
• Analyse data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasising TikTok and other key social platform performance.
• Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.
• Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and end-user engagement.
• Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
• Collect and share insights and trends from social communities to improve future campaigns.

You :

Contract Type : 6 months - Fixed Term Contract

Please note : due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and / or disclose such data in accordance with the Personal Data Protection Act 2012.