Director of E-Commerce

Job Title : Director of E-Commerce

Schedule : M-F, 9AM-6PM Pacific Time

Salary : based on experience

About the Role : We are seeking a growth-driven Director of Ecommerce to lead digital revenue expansion and optimize online customer activations. Reporting to the SVP of Operations, this role will play a pivotal part in managing ecommerce performance across DTC, Amazon, and retailer websites, enhancing the digital shopping experience, and driving key performance metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (CLV).

Our ideal candidate is a strategic thinker with a strong understanding of ecommerce, digital marketing, and customer experience. They excel at transforming vision into action, prioritizing initiatives, and collaborating with cross-functional teams to optimize the digital funnel for sustainable revenue growth. The company fosters a fast-paced and dynamic environment where self-starters thrive and contribute to the evolution of an emerging category.

To expedite the process, complete the assessment upon submitting your application. Only those who complete it will be prioritized :

https : / / app.testgorilla.com / s / 2zi5ta4a

Responsibilities :

• Manage P&L for ecommerce channels, including DTC, Amazon, social marketplaces (Meta, TikTok), and retailer websites (Walmart, Target) to maximize profitability.
• Lead and refine the ecommerce forecasting process, ensuring data-driven decision-making for strategic planning.
• Identify and execute new revenue and profit opportunities, overseeing ecommerce promotional and sales calendar while collaborating with cross-functional teams.
• Optimize online merchandising, bundling, sales, and promotions to enhance performance across all channels.
• Develop and implement A / B testing strategies to drive improvements in AOV, CVR, and site performance.
• Utilize UI / UX insights and analytics to balance site performance with a seamless customer experience.
• Oversee CRM strategies to enhance customer engagement, retention, and education.
• Own the product roadmap, including new product launches, promotions, and digital funnel optimizations.
• Ensure a smooth digital purchasing experience, including PDP ownership, product setup, shipping policies, and release testing.
• Serve as a steward of Shopify and the broader digital ecosystem, overseeing custom development, third-party integrations, and website reliability.
• Lead SEO strategy to enhance visibility and performance within a broader digital framework.

Key Performance Indicators (KPIs) :

Requirements :

Tools to use

What Success Looks Like :

In 1 Month :

In 3 Months :

In 6 Months :

Why Join Us?

If you’re a data-driven, strategic ecommerce leader looking for an opportunity to own digital revenue growth and optimize customer journeys, we’d love to hear from you!