Head of Customer Lifecycle Marketing

SAVii is on a mission to revolutionize the employee wellness landscape. Since our founding in 2017, we’ve been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India.

At SAVii, leadership means more than just guiding the team; it means setting the stage for change. We believe in fostering a culture where leaders lead by example, inspiring growth, innovation, and empowerment across all levels.

The Head of Customer Lifecycle Marketing is a strategic and results-driven role that contributes to the effectiveness and optimization of our end-to-end customer journey. This individual will collaborate closely with Demand Generation, Growth Marketing, Communications, Design, and Product teams to deliver seamless and impactful lifecycle marketing strategies.

As a Head of Customer Lifecycle Marketing at SAVii, you will be responsible for :

• Developing and implementing customer lifecycle strategies that align with business goals and objectives.
• Partnering with Growth Marketing, Sales, and Product or Design teams to identify goals and objectives that ensure lifecycle marketing efforts directly contribute to revenue growth targets.
• Designing, executing, and optimizing lifecycle marketing campaigns using various channels.
• Using data-driven insights to improve campaigns, messaging, and channel strategies.
• Utilizing behavioral or transactional data to inform lifecycle strategies.
• Monitoring and analyzing key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement.
• Working with different marketing teams to provide lifecycle marketing support and ensuring initiatives align with expected user experience.

We’re looking for a leader who has :

When you join SAVii, you’re joining a company that values visionary leadership. You’ll help shape the future of employee wellness, empowering employees to thrive both personally and professionally.

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